2.2 Social Media Board
Immediate promotion for new product launches is another key function of retail media at offline stores. With conventional content management programs, you had to create new content and update as occasion demands. However, the ever shortened product life-cycle is making it difficult to respond quickly, creating and updating new content in time for new launch. Smooth update is the key to effective in-store promotion via retail media. If you are not quick to update the promotional content on your expensive retail media, you cannot take full advantage of the solution.
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SoundGraph’s social media board connects to your brand’s social media account and displays promotional content about new product launch in real time basis. It is a new way for brands to actively engage their customers in social media events, using hashtags.
There are things to consider when exposing customer generated content that uses your hashtag via in-store display screen.
- Filtering for inappropriate content: Unlike your official media content, customer generated content with your brand’s hashtag may include inappropriate text or image. Being able to filter these content out is essential. SoundGraph’s social media board offers filtering by whitelisting and blacklisting, as well as content curation tools.
- Portrait rights / Copyrights review: Ultimately, all copyrights and portrait rights of any given social media content belong to the person who created and uploaded the post to the platform. When displaying such content on your owned retail media, you have to follow and respond carefully to the guideline as below. SoundGraph has the right solutions that follow the guidelines.
How to Properly Display User Generated Content from Instagram
- Publicly notify through your Instagram and event website that all public post can be used commercially, if they upload a post using the designated hashtag(#)
- Designate your brand’s unique hashtag(#), as well as additional hashtags such as #event, #productreview, and encourage participants to use them in their posts
- Avoid any content that may expose participant’s personal information or may violate copyright
- Make sure that if anyone deletes the content off Instagram, it applies to your social board in real time
Social media content that are compatible with social media board are as follows.
- Twitter: Use short messaging to demonstrate prompt communication process with your customers
- Facebook: Show off your facebook promotions consumer engagement events
- Instagram: The photo and video elements of Instagram makes it more appropriate for retail media, compared to other text-based social media
- YouTube: Put together a playlist of YouTube videos that you want to play on social media board
- Google Photos / Google Drive: You can display photo album from Google Photos or Google Drive on social media board
Take a look at our intro video below to find out more about how you can use social media board to leverage your brand promotion and hashtag(#) event on Instagram at offline stores.
Social Media Board Intro Video
As explained in the video above, SoundGraph’s social media board solution can be presented in various shape and size’s display screens. Below videos show examples of social media board connected to outdoor LED board to show YouTube video playlist, brand Instagram account, and hashtag(#) event.
Jisan Rock Festival Social LED Wall
If you have any further question about our social media board solution, please submit your enquiries on Q&A page.
